Scribd, a social media and video sharing website, announced Monday that it has acquired the domain name scribd-com.com.
The move comes just days after the startup announced that it would be merging with Google.
Scribd.net, the former Scribd domain, will remain the domain of Scribd Inc. The new domain will continue to be hosted by Scribd Technologies LLC.
“With Scribd,” wrote CEO and founder Joe Lubin, “we’re looking to accelerate our growth and continue to serve our loyal readers.
We’ll continue to focus on our core mission, helping people share and discover their favorite content.”
The company said it would also be adding new services that will help users create, share, and browse content on the site.
Scribds’ revenue has increased by nearly 30% since the acquisition, and it said it has nearly tripled the number of registered users.
The site is currently available in more than 170 countries and has more than 200 million daily page views.
The news comes just a day after Google launched a search engine optimization program called Google Cloud Platform (GCPI) that allows developers to use Google Analytics to track the performance of their sites on Google’s platform.
The program has been widely used to boost the growth of some of the biggest tech companies in the world, including Facebook and Amazon.
The company is also building its own Cloud platform called Google Platform Engine that can be used to deliver its own apps, products, and services.
The GCPI initiative, which will run through 2020, has been hailed by critics as a way to boost search engine performance, but it has faced criticism from privacy advocates and tech companies who worry that it can be abused by companies like Google.
The government recently sued Google for alleged violations of the Foreign Intelligence Surveillance Act, which prohibits the collection of Americans’ information about Americans without a warrant.