By David M. Martin ABC News — A BP engine that was tasked with optimizing traffic to Chinese-language sites has been found to be intentionally diverting traffic to those sites in order to speed up the site’s load times.
The BP site-engine optimization software was deployed in late January, months after BP announced it would phase out its Chinese language and social media sites.BP says it found the software had been configured to prioritize sites that contained Chinese language content and the company’s China social media platforms.BP told ABC News it would be removing the software from its sites in the coming weeks.
A BP spokesperson said: “BP is committed to providing our customers with the best possible online experience.
We have made every effort to comply with Chinese regulatory and market requirements, including removing the BP site engine optimization software from our sites, and we are reviewing the decision by the Chinese authorities to suspend the implementation of this software.”BP also told ABC that it had removed the software after receiving multiple complaints from users.”
Our engineering team is working diligently to ensure that all BP sites are compliant with the Chinese regulatory requirements and to ensure the site-engineering software will be removed from BP sites as soon as possible,” a BP spokesperson told ABC.BP said it had worked closely with the Australian Competition and Consumer Commission (ACCC) to resolve the issue.BP also said it would investigate the actions of its Chinese social media platform.”BP will be consulting with its Chinese partners to ensure we comply with the relevant regulations and take appropriate measures to prevent any future harm to our business and our customers,” the company said.”
In addition, BP will be reviewing our Chinese social network site and is working with our partners to assess the impact of this decision and how we can mitigate the risk to our Chinese users.”BP has been the subject of controversy in China for the past year after a report claimed the company misused data in China.
Last year, a court in the country suspended BP from operating in the Chinese market for two years after it was accused of misleading regulators about its oil spill disaster in the Gulf of Mexico.
The court said BP misled regulators about the magnitude of the damage from the 2010 oil spill.